Qilan Zhao

Bedrijf Philips
Functie Senior Manager Digital Analytics

Biografie

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6 februari
Ronde 2:
10:45 - 11:30


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Prescriptive insights of media and promotions

Thema: Analytics

Zaal: Newcom zaal

GfK has several partnerships with clients on marketing mix modelling. Based on a few specific case studies, you will learn about the steps taken to understand the effect of promotional and media activities on sales, as well as how these outcomes are being used by our clients to improve sales in years to come.

In samenwerking met: Peter Teekens

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