Lucas Hulsebos is the CEO of DVJ Insights and has been active in market research for over 25 years. After helping multiple agencies grow, he decided to join DVJ Insights in 2014 as an entrepeneur. Based upon innovation and delivering added value DVJ was able to grow fast and became agency of the year in 2018.
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The findings of our Ingredients for growth study and platform will be presented. The 2 year study combines over 50 vision interviews with different CMO’s, academic work and reviews and a comprehensive quantitiatve study with over 500 marketers. We present the lessons every marketer should know about the way growth should be realised and how media should be optimised for growth.