Coen Dekker

Bedrijf Swinkels Family Brewers
Functie Global Marketing Manager

Biografie

As Global Marketing Manager, Coen Dekker is a consumer centric focused marketeer with a strong interest in consumers and their behavior in relation to brands. He likes to bring new ways of looking at things by combining my “right” and “left” brain thinking. Coen loves moving things forward in a disruptive, creative and entrepreneurial way.

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6 februari
Ronde 4:
13:45 - 14:30


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How Swinkels Family Brewers brings their brand essence of 8.6 to life

Thema: Insights

Zaal: Perspective zaal

Without having the right insights, it can be a challenge creating brand activation that truly fits your strategy. By linking storytelling and analytics Swinkels Family Brewers was able to define and activate their ‘intensity’ based strategy. Swinkels Family Brewers and DVJ Insights share how an ‘intense’ approach led to valuable learnings that enabled Bavaria to create a seemless link between their brand activation and strategy.

In samenwerking met: Roderik Sorbi

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