Martin Schiere is senior marketing strategy consultant at Glocalities. He is specialized in market entries and growth strategies and has worked and lived across Europe, Asia and Africa. He holds an MBA from the prestigious IESE business school and a MSc from Wageningen University.
Zaal: Perspective zaal
Our session will deal with some of the most important drivers for creating a successful international brand growth strategy -the case of Aviko’s Retail European Brand Growth Strategy. We will also shed light on how to combine a centralized unified marketing vision with room to adapt the markting mix to the situation in the individual markets.
In samenwerking met: Ingeborg Blaauw