Serena Westra

Bedrijf Koos Service Design
Functie Service designer en visual thinker

Biografie

Serena Westra is Service Design Consultant at Koos Service Design. At Koos she helps organisations to become more customer centric and innovative. Before Koos, she worked at animation agency in60seconds and at management consultancy CC zorgadviseurs. In 2018 she was lucky to combine her experience in the Cordaan project.

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7 februari
Ronde 2:
10:45 - 11:30

Helping elderly Moroccans in Amsterdam to understand health issues

Thema: Insights

Zaal: Underlined zaal

Did you know that health illiteracy is still a big issue in the Netherlands? Especially among elderly people from an immigrant background. As a speech and language therapist and service designer, we wanted to make a change. How? By doing something we have never done before: an animation sprint. We found insights we never would have expected to find… Insights that proved essential in order to get the message across. And even better: we found a solution  in just one week.

In samenwerking met: Homeyra Saiid

6 februari
Ronde 5:
15:00 - 15:45

Helping elderly Moroccans in Amsterdam to understand health issues

Thema: Insights

Zaal: PIM zaal

Did you know that health illiteracy is still a big issue in the Netherlands? Especially among elderly people from an immigrant background. As a speech and language therapist and service designer, we wanted to make a change. How? By doing something we have never done before: an animation sprint. We found insights we never would have expected to find… Insights that proved essential in order to get the message across. And even better: we found a solution  in just one week.

In samenwerking met: Homeyra Saiid

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