|Bedrijf||DNA – powered by Dentsu Aegis Network|
Daan Versteeg is the MD for DNA (Data in Action), the data unit of Dentsu Aegis Network. DNA is home to 25 data pioneers that help clients in their data driven marketing transformation. Daan has 20 years of experience in strategy & marketing built at Shell, Heineken, Google, Wakoopa (acquired by GfK) and Scoupy (acquired by Sanoma). He contributes regularly to the global data & insights community.
Zaal: Ipsos zaal
Changes in consumer and business behaviour and innovations in technology have disrupted the marketing and media practice. Global brands run programs and practices to benefit from new opportunities as they aim to provide their clients with personalized experiences. Data fuels this transformation; but managing the data is not straightforward. Dentsu Aegis shares two global data projects it ran for global brands – our approach, what we learned and why it was worth it.