|Functie||CRO lead & UX analyst|
Melle Moorman is CRO lead and UX analyst at bol.com, the largest online retailer in the Netherlands & Belgium. Besides being the UX lead for all checkout innovation, he started bol.com’s first CRO team in 2017, with the notion that innovation and optimization go hand in hand. Using the vast amount of available data, he is constantly improving the user experience of bol.com for its customers.
Zaal: The new Insights Brand zaal
As CRO lead at bol.com, Melle Moorman stood at the forefornt in the formation of bol.com’s CRO team halfway 2017. With ups and downs, challenges and successes, Melle will elaborate in this expert session on his CRO journey within bol.com. Be prepared for lessons learned, challenges that were faced, mindset that was shifted, but most of all a lot of optimization examples to learn from.