Melle Moorman

Functie CRO lead & UX analyst


Melle Moorman is CRO lead and UX analyst at, the largest online retailer in the Netherlands & Belgium. Besides being the UX lead for all checkout innovation, he started’s first CRO team in 2017, with the notion that innovation and optimization go hand in hand. Using the vast amount of available data, he is constantly improving the user experience of for its customers.

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6 februari
Ronde 5:
15:00 - 15:45

Make it happen – Conversion optimization in the largest webshop of the Netherlands and Belgium

Thema: Analytics

Zaal: The new Insights Brand zaal

As CRO lead at, Melle Moorman stood at the forefornt in the formation of’s CRO team halfway 2017. With ups and downs, challenges and successes, Melle will elaborate in this expert session on his CRO journey within Be prepared for lessons learned, challenges that were faced, mindset that was shifted, but most of all a lot of optimization examples to learn from.

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