Determined to change marcom strategies before her own 50th birthday, Daniella is on a mission to inspire and shed new light on this target group. With a passion for brands and understanding what makes people tick, she knows how to do so.
Zaal: Kantar zaal
Elderly couples, in matching wind-breakers on e-bikes. Once you turn 50, this is the target group you belong to. At least in current Dutch marketing that seems to be the case. But does the reality of the 50-somethings you know match with that image? Probably not. Many brands and organisations are obsessed with the target group beteen 20-49 which is perceived to be the most interesting group for marketers.
In samenwerking met: Sandra van Vemden