Radhecka Roy

Bedrijf Ipsos B.V.
Functie Global Leader – Strategic Curation

Biografie

Radhecka Roy, expert in insight activation, NPD and communications research, leads Ipsos' global strategic curation and delivers strong solutions creating business impact. Roy is certified as Gold Standard Research Lead and Assessor, trained in motivational frameworks and graduated in Political Science and Marketing. Her views on qualitative research trends resulted in many award-winning papers.

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6 februari
Ronde 4:
13:45 - 14:30

Consumer Centricity for Your Business

Thema: Insights

Zaal: Ipsos zaal

The dilemma of harnessing Infobesity to business decision-making comes from marrying diligent practices of insight generation to the demands of customer centricity where there is need for instant, post-truth insights. By fusing AI with Human Curation we can manage this demand and enable agile, real-time application of customer centricity. Ipsos provides business-ready insights supported by a case study - conducted with Intel - on the subject of AI and Human Curation.

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