Wessel Roose

Bedrijf SKIM
Functie Senior Manager


Wessel Roose is Senior Research Manager, based in Rotterdam. With over 8 years of experience in market research, he focuses on providing telecom, financial and technology clients with actionable insights for product development, innovation, pricing and portfolio optimization strategies. Wessel holds a master’s degree in neuropsychology from Rijksuniversiteit Groningen in the Netherlands.

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6 februari
Ronde 2:
10:45 - 11:30

“Alexa, order Heineken” Learnings to optimise your voice strategy

Thema: Marketing

Zaal: Perspective zaal

The consumer appetite to experiment with voice technology is increasingly shifting from ‘trials’ to ‘habits.’ SKIM conducted research on voice technology in the US, UK and Germany. In this presentation we will share insights on consumer attitudes and usage of voice technology and digital assistants, implications of voice technology on the path to purchase, where and how brands can start experimenting with voice marketing and recommendations for marketers developing a digital assistant strategy.

In samenwerking met: Mini Kalivianakis

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