Mini Kalivianakis

Bedrijf SKIM
Functie Client Solutions Director and Partner

Biografie

Mini is one of the managing partners of SKIM, a dynamic and rapidly growing market research agency with offices across the globe. Her focus is on understanding client needs and identifying and collaborating on solutions to their marketing and strategic challenges. Mini has extensive marketing, strategy and research experience in fast moving consumer goods and consumer health. Her areas of focus include eCommerce, digital, pricing, message and communication strategies. Mini holds an MBA, a PhD in medical sciences, and a master’s degree in biochemistry.

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6 februari
Ronde 2:
10:45 - 11:30

“Alexa, order Heineken” Learnings to optimise your voice strategy

Thema: Marketing

Zaal: Perspective zaal

The consumer appetite to experiment with voice technology is increasingly shifting from ‘trials’ to ‘habits.’ SKIM conducted research on voice technology in the US, UK and Germany. In this presentation we will share insights on consumer attitudes and usage of voice technology and digital assistants, implications of voice technology on the path to purchase, where and how brands can start experimenting with voice marketing and recommendations for marketers developing a digital assistant strategy.

In samenwerking met: Wessel Roose

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