|Bedrijf||The Commercial Works|
Wiemer Snijders is the managing editor of Eat Your Greens and frequently speaks and writes about marketing science and buyer behaviour. He is a partner at The Commercial Works, where he offers research and advisory services centred on using the fundamentals of buyer behaviour to make marketing simpler – and his clients more successful.
Zaal: Kantar zaal
There is a reason why so much marketing research is ignored by decision makers: it is too much focused on finding differences between brands, products and customers. This is a one-sided way of looking at the world, leading to identifying trivialities or finding stuff that has no relationship with what people buy. We have developed a way to help you avoiding these traps. We share our 3-step approach that will increase your authority and improve the quality of your work.
In samenwerking met: Robert van Ossenbruggen
Zaal: DESAN Research Solutions zaal
The marketing world is awash with myths, misconceptions, dubious metrics and tactics that are not connected to our actual buying behaviour. The highly praised Eat Your Greens is inspired by genuine advances in marketing science, challenging us to change the way we think. It applies the best evidence-based thinking for better marketing, written by some of the world’s most respected practitioners in the industry. Wiemer will share some of the highlights from the book.