Niels is a Data Analyst at the Bijenkorf where he works on the personalisation and segmentation of the website and online marketing channels. He has a background in statistics, psychology and computer science from his education at the Technical University of Eindhoven where he wrote his thesis on the user experience and usefulness of recommender systems.
Zaal: MIE zaal
By combining data from all touchpoints you can create an ideal basis to understand the customer. But how can you use this data to be more relevant to the customers? And how can you always tell a consistent story? In this presentation Niels Reijmer will show how de Bijenkorf creates segmented and personalised experiences on the site, in emails and in other online marketing channels.