|Functie||Global Head of Behavioural Science|
His career has been spent largely in market research, often combining behavioural science, market research and technology solutions. Colin published much of his writing on Facta+ Magazine.
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Technology has a massive impact on how we think about our world. The printing press for instance moved us from an oral tradition where stories were shared, to one where knowledge is consumed individually. Exploring the way in which digital technology shapes us is important if we are to understand consumer decision-making. What are these trends that are reshaping our minds and what do they mean for brands as well as measurement?