Boudewijn Beks

Bedrijf Google
Functie Measurement & Attribution specialist


Boudewijn graduated in Artificial Intelligence in 2010, and subsequently joined performance agency Netsociety as a data analyst. He joined Google in 2014, focusing on the measurement and attribution challenges of Google’s largest customers. In his spare time he enjoys biking, renovating a 100 year old house, and programming.

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6 februari
Ronde 4:
13:45 - 14:30

Give credit where it's due with data-driven attribution

Thema: Analytics

Zaal: Theater

How do you measure and optimize marketing spend across multiple channels and across multiple devices? Google Attribution is here to help. Use it to uncover insights, understand the impact of your marketing on the customer journey, and improve ROI.

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