Tanya van Tonder

Bedrijf Caxton magazines
Functie Researcher

Biografie

Tanya van Tonder the MD of digital insights agency Opinion Solutions and Insights and research partner at Caxton Magazines, leading publishing house in Africa.

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6 februari
Ronde 4:
13:45 - 14:30

Tracking South African lions in the jungle: Mobile research applications in emerging markets

Thema: Insights

Zaal: Ipsos zaal

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle. Consumers’ decisions do not happen in an organised and logical way. Attempting to understand consumers using traditional surveys is like tracking a lion in the zoo. In-the-moment research through conversational surveys allowed Caxton to enter the jungle of consumers’ minds. The presentation will offer guidelines on mobile research principles in emerging markets based on actual cases.

 

In samenwerking met: Roeland Doherty

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