Zaal: Ipsos zaal
If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle. Consumers’ decisions do not happen in an organised and logical way. Attempting to understand consumers using traditional surveys is like tracking a lion in the zoo. In-the-moment research through conversational surveys allowed Caxton to enter the jungle of consumers’ minds. The presentation will offer guidelines on mobile research principles in emerging markets based on actual cases.
In samenwerking met: Tanya van Tonder