Tracy has always been fascinated by human behaviour and this curiosity has her to pursue academic studies in psychology. Recently, she graduated with a doctoral degree from Utrecht University, where her research focused on behavioral economics and the promotion of healthy eating. Currently, Tracy works as the lead trend researcher at TrendsActive where she continues to uncover human insights.
The Quest for Happiness is an age-old quest. But in modern times what does “being happy” mean for people, and how are they pursuing happiness? Importantly, what can brands do to help people in their quest for happiness? This presentation will inspire and shed light on how brands cater to consumers’ desire of meaningful experiences, healthy lifestyles, and mindful moments.