Janneke van den Bent

Bedrijf SKIM Group
Functie Research Executive


Janneke joined the SKIM team as a Research Executive after graduating with a Master’s degree in Business Administration, which she completed after obtaining her Bachelor’s degree in Cultural Anthropology. Since joining, Janneke has specialized in conducting qualitative research for the healthcare industry. Alongside project work, Janneke enjoys experimenting with new methodologies.

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6 februari
Ronde 4:
13:45 - 14:30

(Wo)man vs machine; from competition to collaboration

Thema: Insights

Zaal: DESAN Research zaal

It is a truth universally acknowledged that client budgets and timelines are shrinking whilst the need for quality remains the same. When surveys are becoming increasingly automated, is this solution even a possibility for qualitative research given its human-centric nature? Based on the results of a head-to-head competition judged by Danone, this session offers practical insights for qualitative researchers wanting to learn if, how and when to automate.

In samenwerking met: Samantha Bond

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