Samantha Bond

Bedrijf SKIM Group
Functie Research Manager


Samantha Bond specialises in international qualitative research. She consults on the design and execution of complex multi-market projects for a range of industry sectors, using traditional and innovative methods. She currently has a keen interest in learning how to use automation in qualitative research. Samantha has won a number of awards for her contributions to the research industry. Most recently she won Best Paper at ESOMAR Global Qualitative 2017.

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6 februari
Ronde 4:
13:45 - 14:30

(Wo)man vs machine; from competition to collaboration

Thema: Insights

Zaal: DESAN Research zaal

It is a truth universally acknowledged that client budgets and timelines are shrinking whilst the need for quality remains the same. When surveys are becoming increasingly automated, is this solution even a possibility for qualitative research given its human-centric nature? Based on the results of a head-to-head competition judged by Danone, this session offers practical insights for qualitative researchers wanting to learn if, how and when to automate.

In samenwerking met: Janneke van den Bent

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