Samantha Bond specialises in international qualitative research. She consults on the design and execution of complex multi-market projects for a range of industry sectors, using traditional and innovative methods. She currently has a keen interest in learning how to use automation in qualitative research. Samantha has won a number of awards for her contributions to the research industry. Most recently she won Best Paper at ESOMAR Global Qualitative 2017.
Zaal: DESAN Research zaal
It is a truth universally acknowledged that client budgets and timelines are shrinking whilst the need for quality remains the same. When surveys are becoming increasingly automated, is this solution even a possibility for qualitative research given its human-centric nature? Based on the results of a head-to-head competition judged by Danone, this session offers practical insights for qualitative researchers wanting to learn if, how and when to automate.
In samenwerking met: Janneke van den Bent