Olav Lijnbach

Bedrijf Facebook
Functie Marketing Science Lead Benelux


My mission is to Help Businesses grow by transforming Marketing Practices grounded in Data & Science in this mobile, data-driven and fast pacing world. Combining my knowledge and experience of technology, consumer behavior, marketing and research to help drive the transformation. We are at the edge of another transformation; consumer centricity in a omni-channel, always on mobile era where, from a consumer point of view, the seamless personal experience including rich service and integrated communication, including 1 on 1, is key. My whole life has evolved around using and utilizing technologies and data; growing up in an IT entrepreneurial family where I learned to program at the age of 6, after studying psychology and economy I started working at a small tech start-up. After the start-up was acquired by GfK I started a new department where I worked closely with Google on new kinds of data collection and integration. Now continuing my quest at Facebook.

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6 februari
Ronde 5:
15:00 - 15:45

Advertising in a mobile world

Thema: Marketing

Zaal: MIE zaal

Around the world consumers have moved to mobile, changing consumer behavior and the way people consume media. As a result media budgets are increasingly moving towards mobile advertising. Facebook recognized this and has rolled out a global creative testing program together with MetrixLab. Based on meta-analyses on thousands of Facebook ads, they share with you the creative guidelines to be successful in a mobile world.

In samenwerking met: Jori van de Spijker

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