The Subconscious Shopping Trip

May 11th

12.30 PM


English flag What pulls a customer into an aisle toward a specific product? What determines whether a sign is seen or – more likely – completely missed?

In other words: which psychological triggers make the cash register ring?

Neuromarketing expert Tom van Bommel takes you along a shopping trip through the subconscious.

You’ll discover the latest insights on how customers truly behave and decide, mixing cutting edge studies with findings from Unravel’s own lab.

Tom van Bommel

Tom van Bommel

Research Director

As co-founder and research director at the neuromarketing research agency Unravel Research, Tom uses brain science to answer marketing questions. His areas of expertise include retail, advertising and branding.