What pulls a customer into an aisle toward a specific product? What determines whether a sign is seen or – more likely – completely missed?
In other words: which psychological triggers make the cash register ring?
Neuromarketing expert Tom van Bommel takes you along a shopping trip through the subconscious.
You’ll discover the latest insights on how customers truly behave and decide, mixing cutting edge studies with findings from Unravel’s own lab.
As co-founder and research director at the neuromarketing research agency Unravel Research, Tom uses brain science to answer marketing questions. His areas of expertise include retail, advertising and branding.