Leading brands and insights managers are tackling innovation projects by implementing high-quality, actionable insights into each phase of their exploration and development processes. But what does that really look like?
In this session, marketing and insights managers will experience how brands are leveraging technology and agile insights to create the products of tomorrow, implementing iterative research to support innovation, and how you can use insights to drive change for your organizations.
Peter is the Director of Client Development at quantilope. Prior to quantilope, he joined award-winning knowledge management tech start-up Stravito early on, as Global Account Director. Before that he worked as Managing Director for international market research as well as shopper marketing agencies. Peter started his career working for global consumer brand companies, such as Mondelez, Heineken, and Pepsico. He is an expert in the field of shopper research and marketing.