During the session, Michelle will discuss the transformation process of Mars Wrigley and the changing thoughts about how to integrate data and insights.
What works and what doesn't work, what pitfalls are there and what were the consequences.
Michelle Gansle is Sr Director, of Foresight, Innovation and Portfolio Insights. Currently, Michelle is leading the insights transformation at Mars Wrigley, re-th pushing the boundaries of martech and digital adoption and creating a more future focused organization. Michelle has 20 years of experience in Marketing, Market Research & Business Development, mostly focused in consumer packaged goods industry.