Selecting Effective Product Claims

May 12th

12.30 PM

Data Analytics

English flag 1. Types of claims
2. How to test claims
3. Costumers' wilingsness to pay for more advanced features of sourcing
4. How costumers will react to new benefits
5. How different methods can answer various claims questions

Maria Bomba

Maria Bomba

Market Researcher

Maria Bomba graduated in Political Science from University of Lausanne and University of Amsterdam. She worked as a Marketing Science Manager at Bain & Company before joining and she has 5+ years of experience in market research (both qualitative and quantitative).