English summary

Information Mie'18

The Snowball Effect of Marketing, Insights & Analytics

More data, more insights, a bigger snowball.

An increasing amount of information is becoming available and there are smarter and more effective ways to handle that data. But how?

The biggest Marketing & Insights Event (MIE) 2018 in the Netherlands offers two days of more than 100 sessions to answer that question for 2500 marketeers, insight professionals, digital and web analysts, and data management professionals.

This year, Parade Square at the MIE will be transformed into a winter wonderland of twinkling lights, cold weather treats, cosy cafés, blazing wood fires, sheep skins and, of course, the après-MIE bar.

MIE 2018 will take place on the 31th of January and 1st of February. We will turn Media Plaza (Jaarbeurs Utrecht) into a winter wonderland for marketeers. On both days, the visitors are welcome between 9:00 am and 5:15 pm.  

Through MIE 2018 we want to make our visitors aware of the possibilities in marketing, insights and analytics. Based on the stands with marketing, analytics and insights professionals we want to show the visitors opportunities for their companies and organizations. Brainstorm with the different companies and try things yourself at the different stands.