You want consumers to hear to your message. You need to win that battle for attention. But — despite millions in marketing spend — you can not buy attention. For attention is something we do not consciously control.
“Implicit motives orient the attention of individuals, ultimately shaping their behaviour.” — David McClelland, formerly, Chairman of the Department of Psychology, Harvard University
Scientists agree that attention is a sub-conscious or implicit process, responding to implicit motives. Marketing exercises that align with the consumer’s implicit motives, are more successful in capturing the consumer’s attention.
WHAT ARE YOU MISSING
A better understanding of the implicit mind and implicit motives. A feasible method that links the scientific insights to your marketing practices.
IT CAN BE DONE
Beyond Reason is one of the global leaders in the domain of implicit marketing. World class brands rely on it, to boost the stopping power of their marketing initiatives ..and so can you.
The big beauty campaign that nobody noticed The small beauty campaign that everybody saw
Olivier ‘Oli’ Tjon is co-founder of Beyond Reason, Europe’s fastest growing neuro-marketing & decision science consultancy. With projects in +30 countries for some of the world’s greatest brands, Beyond Reason is globally recognised as expert in implicit consumer research. Besides analysing the hidden component of purchase decisions, Oli gets his kicks from trail running and obscure techno music.