Presentation summary & what you’ll learn: How the brain processes and evaluates your communication tools. The 3 decision science principles that will automatically improve your brand’s influence on consumer preferences, choices and decisions. The pitfalls to avoid when developing communication tools.
Case study 1: A leading crisps brand - global sponsoring communication. One of the world’s biggest crisps brands, sponsor of champions league football, needed to improve the ROI of this huge investment. Our 3 step method enabled them to achieve record breaking results.
Case study 2: A leading cosmetic brand - product communication. This cosmetic brand had seen a decline in their communication relevancy and influence on sales. Our 3 step method identified the problem and provided the solution to regain competitive advantage and drive sales.