Is it possible for data and insights teams to speak the same language? Of course. However, to do so they both need to understand the 'why' behind behavioral data.
Dedicated to reducing churn at VodafoneZiggo, Ipsos humanized their customer database and churn prediction model.
With an emotional layer of motivation and behavioral science it became possible to offer personalized interventions to people at risk of churning.
"Insights on steroids."
Together with the market & customer insights team, Jan always knows what’s going on. Growing up in his dad's electronics store, he started to learn about customers' characteristics from an early age. During his job as global account manager for telecom operators his interest in this specific market emerged. Jan won the MOAward for Insight professional in 2012 and is now a member of the jury.
Patricia Verhoelst is Associate Research Director at Ipsos within the Market Strategy & Understanding team and is very experienced with strategy studies. From segmentation to brand positioning and more. She worked on global and local projects across different categories. At Ipsos NL, Patricia makes sure the MSU team stays up to date with the latest developments within strategy research.