1 februari in Blauw Research zaal

Ronde 4 13:45 - 14:30
What does your brand sound like? Exploring the power of sound for your brand
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What does your brand sound like? Exploring the power of sound for your brand

What does your brand sound like? We are moving towards a more voice-controlled and audio centric world. This enlarges the opportunity for brands to build brand-identiteis through sound. However a recent study by Blauw Research and BLCKBRD has shown that only 3 out of 35 brands are recognized through sound. This lecture dives into the world of sound and touches the hugh opportunities for brands to use sound as a Distinctive Brand Asset.

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